Overview
Redesigning Sign-Up with Progressive Disclosure
Role
Lead Product Designer
Platform
Duration
End-to-end, launched January 2026
Skills
UI & UX Design, Mobile-first, Social Impact, Progressive Disclosure
Context
About this project
Smart Resume is KonekBuhay's worker-facing product: a mobile browser app where applicants build a digital profile, upload requirements, and apply for jobs.
I also designed the KonekBuhay marketing website.
View Konekbuhay website →My Role
I led the sign-up redesign end-to-end — defining the problem scope with engineering, designing and testing variations.
Problem
The challenge we set out to solve
44% of users were dropping off at sign-up. The original flow asked for a mobile number, MPIN, full profile details, and a resume upload. We were asking for a significant investment before we'd given them any reason to stay.
How Might We
How might we collect the right information at the right moment — without asking workers to invest before they've seen any value?
Design Process
Design Principles
Frictionless by default
Every field had to earn its place. If we could not justify asking for something at sign-up, we cut it or deferred it to later in the experience. No optional fields presented as required.
Performance-conscious
Designed for slow 3G connections and entry-level Android devices — minimal assets, no heavy animations, screens that load fast even on the cheapest hardware available.
Confidence-building
Many blue-collar workers have low confidence around digital tools and resumes. The product needed to feel approachable and guided — not intimidating or bureaucratic.
Competitive Analysis
There wasn't time to conduct proper user research before this redesign. The competitive analysis filled that gap by showing us the different ways they onboard users.
Bossjobs came closest to Smart Resume — a similar focus on blue-collar and frontline job matching, for a similarly mobile-first, budget-data-conscious user base.
Insights from the team
Most users came from the KonekBuhay Careers Facebook page — a page we built ahead of Smart Resume's launch specifically to reach a large audience. That decision was based on two insights: 82% of Filipinos are on Facebook, and Filipino jobseekers commonly turn to Facebook groups to look for work.
Ideas we considered
Resume upload after mobile + MPIN
Workers without a resume felt stuck even though it was optional — we hadn't given them a reason to care yet.
Full profile details before sign-up
Highest drop-off of all three variations. This restated the original problem with different fields.
On-the-spot resume creation
Creating a resume mid-flow added too much time. This eventually became a post-sign-up feature.
Progressive disclosure across three moments
WinnerSign-up → job listing → profile collected mid-application → secondary info at shortlisting. Each ask lands at the moment the user has the strongest reason to provide it.
Final Delivery
What shipped
Here's what the new sign up flow looks like
Mobile number + MPIN only
They came to apply for a specific job and haven't seen any value yet. This is not the moment to ask for a full profile. We get what we need to create a verified account, nothing more, and redirect them immediately to the job.
While applying — Profile details + resume in context
At this moment, asking for work experience, skills, education, and resume makes complete sense. The context motivates the effort.
Seamless Onboarding
After the job application, the user can explore other jobs on the platform.
Building on a Flow That Works
AI Chatbot
We realized how important Facebook was to the users' behavior, that we decided to create a Facebook Chatbot. By registering our server to Facebook's API, we were able to create a chatbot that replicates Smart Resume's entire experience from sign up to job applications.
Measurements
Numbers that reflect real impact
registered users in just over a year since launch
Organic, word-of-mouth growth
application completion rate after the redesign
Versus industry average of ~20–30%
active recruiters on the employer side
Verified employers, actively hiring
Reflection
What I learned
The insight wasn't 'ask for less' — it was 'ask at the right moment.'
The original flow had the right information. Wrong timing. Stopping trying to simplify and starting to ask 'when does this information make sense?' — that's when the solution became clear.
Impact
Drop-off reduced
Qualitative signal confirmed. 40K+ users and 50–70% completion rate reflect a sign-up workers were willing to complete.